Privacy Policy

Privacy Policy

​shopHorsefeathers Inc. Privacy Statement

shopHorsefeathers Inc. (“Horsefeathers”) takes the issue of privacy very seriously. This policy is intended to help you understand how Horsefeathers collects, uses, safeguards, and discloses information collected on our website. This Privacy Policy does not apply to the use or disclosure of information that is collected or obtained through means other than this website.

Horsefeathers reserves the right to revise this privacy statement at any time by posting a revised statement on this website. Use of this website after such change signifies the user’s acceptance of the changed terms.

Section 1: Collection of Information

The information we collect generally includes: (1) personal information you supply, and (2) tracking information collected as you navigate through the website.

Section 2: Information Collected From You

Visitors may generally browse public portions of the Horsefeathers website anonymously without providing any personal information. However, personal information will be requested in connection with purchasing products or services, requesting additional information, signing up for newsletters or listservs, participating in forums, entering Sweepstakes, or otherwise to participate in this website. Horsefeathers will endeavor to correct, update, or remove collected personal data if contacted through our contact form:

Section 3: Information Collected Through Technology

Primarily to tailor the website to your needs, Horsefeathers collects information using technology, such as IP addresses and cookies. For example, your IP address provides Horsefeathers with non-personally identifiable information about how you entered the Internet, namely through your Internet service provider, your company, or some other source, and can permit Horsefeathers to identify the frequency with which you visit the website. Standard features in Internet browser software such as “cookies” allow websites to track certain user activities by assigning each of our visitors a unique number that resides on your computer. Horsefeathers uses cookies to make the website more interesting and useful and to provide our visitors with notice of products and services which may be of interest (for example, cookies let us know which of our sites you have been visiting and which you have not).  Horsefeathers may use “cookie” technology to obtain non-personal information from its on-line visitors. Horsefeathers servers may also collect the IP addresses and domain names of visitors for site administration purposes. Horsefeathers does not extract personal information in these processes.  Horsefeathers may use some of the information collected through technology and tie back that information to personally identifiable information that you provide voluntarily on the website to provide you with information about products and services that may be of interest to you.

Specifically, Horsefeathers uses cookies for analytics and marketing.

  1. Analytical Purposes: We use cookies from as Google Analytics and other third-party partners to analyze user activity to improve the website. For example, using cookies we can look at aggregate patterns like how many pages users visit, how long they visit, and what link brought them to our site. We can use such analysis to gain insights about how to improve the functionality and user experience of the website.
  2. Marketing:We use cookies from Google AdWords and other third-party partners for marketing purposes. These cookies allow us to display promotional material to you on other sites you visit across the web.

Horsefeathers collects data about your activities that does not personally or directly identify you when you visit our website or other the websites where we display advertisement. The information we do collect may include the content you view, the date and time you view this content, the products you purchase, and the location information associated with your IP address. We use the information we collect to serve you more relevant advertisements (referred to as Retargeting). We also collect information about where you saw the ads we serve you and what ads you clicked on.

For more information about how Google uses data collected from our website visit Google’s Privacy Policy:

Users can opt out of Google’s use of cookies by visiting Google’s Ads Settings.

Alternatively, users can choose to opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

Section 4: Information Is Not Collected On-Line From Children Under 13

Horsefeathers does not knowingly collect any personally identifiable information on-line from children under the age of 13.

Section 5: Security Measures

Horsefeathers uses firewalls, vulnerability scans and secure server encryption technology to protect personally identifiable information.  Horsefeathers also employs internal physical and technologic security measures to detect and block unauthorized intrusions to its computer systems.  However, while we employ reasonable security measures to protect your personal information, please be aware that no method of electronic transmission is completely infallible, and we cannot guarantee its absolute safety.

Section 6: Horsefeathers Use of Information

Any information collected on the website will be used by the Horsefeathers for (i) the purpose stated at the time of collection, (ii) Horsefeathers to contact you about Horsefeathers products and services and third-party products that may be of interest to you, and (iii) to create mailing lists which are used by Horsefeathers for marketing and advertising. At the time that you provide your personal information, you can opt-out of Horsefeathers e-mail lists if you do not want to receive e-mail communications from Horsefeathers. Horsefeathers members may be automatically added to Horsefeathers e-mail lists or certain other private lists if Horsefeathers has an e-mail address for the member. E-mail addresses may be removed from Horsefeathers e-mail lists at any time by following the applicable opt-out procedure specified in the list welcome message or by contacting the Horsefeathers webmaster and specifying the name of the list. 

Section 7: Changes to this Privacy Policy


We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.




If you would like to access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer through our contact form ( by mail at

Attention: Privacy Compliance Officer
129 N Genesee St, Waukegan, IL, 60085